Quick Business Advice: Steve Jobs on Innovation

Innovation distinguishes between a leader and a follower.

– Steve Jobs

 Research shows that some of the most successful companies started during a recession. What makes these companies stand out? Innovation. As Steve Jobs says in the above quote, leaders innovate. Certainly his success speaks for itself.

While the “followers” are cutting costs and resources, the leaders are investing in innovation. There are literally dozens of kinds of innovation,[1] including Open, Absence, Business Model, Financial, Reductionism and many more. But how should you go about a path toward innovation? Even if you have a Chief Innovation Officer, the most successfully innovative companies embrace “Innovation at all Levels.”

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[1] For a list and brief description of the different Kinds of Innovation, as compiled by Brownell Landrum, Chief Innovation Officer of DrawSuccess, CLICK HERE.