Steps 1-3 were about you. Who you are, what you do and why you do it. Now in Step 4 you need to get out of yourself and think about:
This can be as specific as you want it to be. It reminds me of the old parable.
What are you doing?
First person: I'm laying a brick, putting mortar on it, then laying another brick.
Second person: I'm earning an income to support my family.
Third person: I'm building a cathedral.
And perhaps we can think of a fourth?
Fourth person: I'm building a cathedral to bring people together to find love, peace and comfort.
Makes a difference, doesn't it?